Cookies and Tracking Technologies
Technologies such as cookies or similar technologies are used by Lutheran World Relief and our partners (e.g. analytics and advertising partners), affiliates, or analytics or service providers (e.g. advertising, analytics, and monitoring partners). These technologies are essentially small data files placed on your computer, tablet, mobile phone or other device (collectively “devices”) and are used in analyzing trends, administering the Site, tracking users’ movements around the Site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies on an individual as well as aggregated basis.
We also utilize pixel tags/web beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.
For aggregate analytics, we may also use Google Analytics and Google Analytics Demographics, Quantcast Analytics, and Google Interest Reporting to collect information regarding visitor behavior and visitor demographics on some of our Services, and to develop website content. This analytics data is not tied to any Personal Information. For more information about Google Analytics, please visit https://www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and Processing of data generated by your use of the Services by going to https://tools.google.com/dlpage/gaoptout. For more information about Quantcast Analytics please visit https://www.quantcast.com/privacy. You can opt out of Quantcast’s collection and Processing of data generated by your use of the Services by going to https://www.quantcast.com/opt-out/.
Our uses of cookies and tracking technologies fall into the following general categories:
- Advertising or Targeting Related. We may use first-party or Third-Party cookies and web beacons to deliver content, including ads relevant to your interests, on our Site or on Third-Party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.