Coffee farming is not without its challenges. Crop disease is a particular nemesis, as is the lure of hybrid coffee tree varieties that produce higher yields in the short-term, but produce less in the long-term. But José is proud of his coffee, and very committed to quality. He boasts that he only sends the highest quality, ripest coffee to SOPPEXCCA. This is the coffee you have the opportunity to taste through the LWR Farmers Market.
Aside from farming, José is deeply invested in his family and community. In the past he’s served on a brigade that helped immunize children so they wouldn’t get sick. At age 45, he learned to read and write and says he can now help his grandchildren with their studies.
But if you ask him what he is most proud of, it’s the legacy he’s leaving to his children, through the land he’s given them. “They can harvest it themselves, because they own it,” he says.
Taste the care and hard work José, and the farmers of SOPPEXCCA, put into every coffee bean included in LWR Farmers Market Coffee.