LWR Coffee Tasting 2010 at Baltimore Headquarters

Serve or Sell Fair Trade Coffee

A Step-by-Step Guide

Spread the word about Fair Trade by sharing great coffee with your congregation or office.

1. Determine Your Goals

Perhaps you simply want to serve Fair Trade coffee during fellowship hour and church events or at your office, school or club. But here are some additional possibilities:

  • Make it easy for your congregation, colleagues or friends to buy Fair Trade coffee and tea by taking orders, ordering and selling it.
  • Sell Fair Trade coffee as a fundraiser.
  • Teach people about Fair Trade and economic and social justice by planning a Fair Trade Coffee Tasting event.
  • Give baskets of Fair Trade items to welcome new members, acknowledge the work of volunteers, or as Christmas gifts.

2. Getting Started

  • Get seed money to pay for your first order of coffee.
  • Recruit people to help coordinate the project.
  • Establish a system for keeping records. Ask your church bookkeeper or accountant for guidance.

3. Order

Order here or call 774.776.7340. LWR Coffee Project customer service representatives can give you expert advice on what coffees are most popular among Lutherans, how much to order and instructions for brewing.

4. Build Interest

Educating your congregation about Fair Trade before you begin serving or selling coffee or tea will build anticipation. We have educational resources available online or call us at 800.597.5972.

5. Determine Your Prices

Sell it at cost, round to the nearest quarter or dollar, or include a markup as a way to raise money. The price is up to you. This quality coffee retails for $12-15 per bag, so use your best judgment.

6. Set Up Your Display

Create an attractive display for the coffee sales and serving area. LWR offers attractive table tents, posters, brochures and hand-outs. Be creative! Think about using Latin American and African fabrics and handcrafts to add color and interest. Consider using items from the LWR Handcraft Project.

7. Keep it Going

Develop an order form for members who’d like to order coffee for gifts or home and office use. Ask them to pay in advance so that you have the funds available to pay at the time of ordering.

Serve Fair Trade coffee every Sunday, have a sales table at regular intervals during the month, and take special orders. Expand your product line to include more flavors, and consider adding Divine Chocolate.

Still have questions? E-mail us at fairtrade@lwr.org.