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Black Friday. Cyber Monday. Giving Tuesday?

By Nikki Massie

Many of us (for better or worse) know of the first two, but what of the third? What exactly is Giving Tuesday and what does it have to do with you?

To truly embrace the distinction, think of it this way. The door-buster deals and blowout sales of Black Friday and Cyber Monday last only one day. The investment you can make through Giving Tuesday can last a lifetime, especially when you give the gift of sustainable solutions to poverty with Lutheran World Relief.

For people like Marivic and her husband, Zenas, that investment means so much. They live in the coastal town of Poblacion Barangay in the Philippines, which was recently ravaged by Typhoon Haiyan.

Marivic Arabes and her family
Marivic Arabes’ home was severely damaged by Typhoon Haiyan. With your support, LWR will help families rebuild by supplying the tools and materials needed to get them back into their homes as soon as possible.

While Marivic cares for the household, Zenas works as a tricycle driver in town. But the typhoon has caused such devastation he’s unable to work and the family wonders how they’ll support themselves and repair their home, which was destroyed in the storm. It’s especially hard right now because food prices have risen significantly.

“The price of fish before was 120 Philippine pesos ($2.75) per kilo, [but] after the typhoon, it reached 200 Philippine pesos ($4.60).” Zenas says.

When you use your gift-giving to support LWR, you invest in the futures of people like Marivic and Zenas, by equipping LWR to respond quickly and efficiently to disasters while continuing to carry out projects aimed at long-term sustainable solutions to poverty.

Here’s how you can get giving with LWR this Giving Tuesday:

Emergency Water
LWR is providing high-capacity water filters to communities affected by Typhoon Haiyan. These refillable water tanks hold 45 liters of water (about 12 gallons) and can filter 12 liters per hour. Give the gift of Emergency Water!

Double the impact of your gift to LWR through our Christmas Matching Gift Challenge. Thanks to some generous friends, every gift you give to LWR — dollar for dollar — between now and December 31, up to a total of $161,760.

Match my Gift!

Shop LWR Gifts and make your Christmas shopping meaningful. And this year, we’ve added some new Gifts for your shopping cart like Cocoa Seedlings, Medical Supplies and Emergency Water. See all LWR Gifts in our online catalog.

Shop LWR Gifts

Giving Tuesday is December 3! Thank you for supporting LWR’s long-term, sustainable development approach. Your gifts send real help and hope to communities living in poverty around the world. This Christmas, get giving!

Nikki Massie is LWR's Staff Writer.

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